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The Estee Show

Product management & business insights

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The Estee Show

Product management & business insights

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The Estee Show

Product management & business insights

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Episode #1

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. In this episode, Thomas shared with us the story of JobWise's...

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. 

In this episode, Thomas shared with us the story of JobWise's creation and the difficulties his team faced in creating a niche recruiting software for the vocational industry. 

Together we explore the various pricing models JobWise could pursue, evaluate pros and cons, and come up with a pricing strategy that would set up JobWise for long-term scale and success to enable the delivery of  value to both employers and job seekers while revolutionizing the recruitment process.

Episode Highlights:

  • The good, bad, and ugly of subscription models

  • Defining pricing strategy for three customer segments: the school, the employer, and the applicant 

  • Difference between the vocational market and tech market

  • Pros and cons of charging hiring managers vs schools vs job applicants for the use of Jobwise

  • Cost-based pricing, competitor-based pricing, and value-based pricing

  • Advantages of digital products over old-school ‘trusted’ systems

  • Frustrations of hiring managers using current market leaders for their hiring needs (i.e. Monster, Indeed, and LinkedIn) 

Connect with our Guest:

 

IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS!

About Estee
Estee Goldschmidt is a customer-obsessed, results-oriented and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and beauty industries, she joins teams to solve complex revenue problems related to client conversion and retention. 

Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.

Episode #1

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. In this episode, Thomas shared with us the story of JobWise's...

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. 

In this episode, Thomas shared with us the story of JobWise's creation and the difficulties his team faced in creating a niche recruiting software for the vocational industry. 

Together we explore the various pricing models JobWise could pursue, evaluate pros and cons, and come up with a pricing strategy that would set up JobWise for long-term scale and success to enable the delivery of  value to both employers and job seekers while revolutionizing the recruitment process.

Episode Highlights:

  • The good, bad, and ugly of subscription models

  • Defining pricing strategy for three customer segments: the school, the employer, and the applicant 

  • Difference between the vocational market and tech market

  • Pros and cons of charging hiring managers vs schools vs job applicants for the use of Jobwise

  • Cost-based pricing, competitor-based pricing, and value-based pricing

  • Advantages of digital products over old-school ‘trusted’ systems

  • Frustrations of hiring managers using current market leaders for their hiring needs (i.e. Monster, Indeed, and LinkedIn) 

Connect with our Guest:

 

IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS!

About Estee
Estee Goldschmidt is a customer-obsessed, results-oriented and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and beauty industries, she joins teams to solve complex revenue problems related to client conversion and retention. 

Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.

Episode #1

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. In this episode, Thomas shared with us the story of JobWise's...

Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering. 

In this episode, Thomas shared with us the story of JobWise's creation and the difficulties his team faced in creating a niche recruiting software for the vocational industry. 

Together we explore the various pricing models JobWise could pursue, evaluate pros and cons, and come up with a pricing strategy that would set up JobWise for long-term scale and success to enable the delivery of  value to both employers and job seekers while revolutionizing the recruitment process.

Episode Highlights:

  • The good, bad, and ugly of subscription models

  • Defining pricing strategy for three customer segments: the school, the employer, and the applicant 

  • Difference between the vocational market and tech market

  • Pros and cons of charging hiring managers vs schools vs job applicants for the use of Jobwise

  • Cost-based pricing, competitor-based pricing, and value-based pricing

  • Advantages of digital products over old-school ‘trusted’ systems

  • Frustrations of hiring managers using current market leaders for their hiring needs (i.e. Monster, Indeed, and LinkedIn) 

Connect with our Guest:

 

IF YOU LIKED THIS EPISODE, SHARE IT WITH OTHER ENTREPRENEURS AND PRODUCT PROFESSIONALS!

About Estee
Estee Goldschmidt is a customer-obsessed, results-oriented and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and beauty industries, she joins teams to solve complex revenue problems related to client conversion and retention. 

Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.

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© 2024 Powered by Estee ♣ Designed by Daniel

© 2024 Powered by Estee ♣ Designed by Daniel

© 2024 Powered by Estee ♣ Designed by Daniel